1.1 Background of the Study
Nollywood, Nigeria's film industry, has long been a powerful medium for educating and influencing public opinion. Civic responsibility, which includes awareness of rights and duties, participation in governance, and social accountability, is crucial for national development. Nollywood films have the potential to promote these values, as they often address issues of governance, corruption, and social justice (Okafor & Oko, 2023). In Karu Local Government Area of Nasarawa State, where the majority of the population is actively involved in political and civic affairs, this study aims to assess how Nollywood films impact the promotion of civic responsibility.
1.2 Statement of the Problem
While Nollywood films have a significant impact on Nigerian society, there is limited research on their role in promoting civic responsibility in rural communities such as Karu. This study seeks to understand whether Nollywood films have successfully promoted civic awareness and participation in governance (Adebayo & Bello, 2023).
1.3 Objectives of the Study
1.4 Research Questions
1.5 Research Hypothesis
1.6 Significance of the Study
This study will provide insights into the role of films as tools for social change, particularly in promoting civic responsibility. The findings will be useful for filmmakers, policymakers, and community leaders who are interested in harnessing the power of media to foster social engagement and responsibility.
1.7 Scope and Limitations of the Study
The study will focus on the impact of Nollywood films on promoting civic responsibility within Karu Local Government Area. A limitation is the potential bias in respondents who may be more influenced by other factors (e.g., political campaigns or community leaders) than by films.
1.8 Operational Definition of Terms